Organic Cotton vs Conventional Cotton

Organic cotton is not 100% sustainable, at least not when used for industrial purposes. However, there is no doubt that it is a better alternative to conventional cotton. Here are just a few statistical examples showing why:

• 91 % less water consumption
• 62 % less energy
• 46 % less CO2 emission

Read the whole article here

Key Benefits


We care about the people that are involved in the process, from cultivation to finished product. When supporting organic farming, we do not put the farmers health at risk. Conventional cotton farming uses a lot of chemicals and many farmers do not have the right equipment to cover their bodies and airways.

Furthermore, textile workers are also exposed to a lot of chemicals and toxics with conventional cotton production. This means they are not likely to reach a high age. With organic cotton these harmful chemicals and toxics are not an issue, as they do not exist during the process of making the fibres into textiles.

As a consumer you also benefit health wise from organic cotton clothing. Garments made from conventional cotton still have some of the chemicals left in the fabrics when the style reaches the stores. Our skin can absorb these chemicals when in contact and can cause allergies.

So we see no reason why we should not take care of our own bodies as well.


Also, it may not come as a chock that our environment is not very fond of synthetic chemicals and toxics. Nor, the fact that using less of these things, as well as water, keeps a healthy local environment that benefits wildlife and people around it.

Cotton in Fashion and Why We Should Consider Our Resources

Look into your wardrobe and count how many items you have that are made out of cotton. We bet you will find quite a lot. Cotton is the most used natural fibre for textiles because of its practical qualities.

However, cotton comes in different variations and qualities. Cultivated cotton comes in length of 1 cm to about 4 cm. Long fibres are of better quality and comes at a higher price. This is why it matters what you choose. The price tag might be your first reason to choose one T-shirt over another. But if you buy the cheapest of lower quality, you are also more likely to discard of it sooner than one of high quality. Meaning you will need a new one and all in all, you are not saving any money. If you do not want a t-shirt that pills and look worn after a few washes, go for long or extra long staple cotton. How do you know if the cotton is of high or low quality? Ask questions. Do the company write about their production? We need you to be critical to change the industry to the better.

Our Cotton

The cotton we use is sourced from the Netherlands. It is an un-dyed GOTS-certified quality, farmed in Turkey. GOTS, Global Organic Textile Standard – is a certification for organic textile that covers all links, from farming, harvest and processing to the final textile.

Turkey is the leading country of organic cotton farming and the sustainability movement is still growing. They grow cotton in different varieties but the most common for commercial use is long and extra long staple cotton.

At the movement, we only use non-dyed cotton. In the future we want to integrate colour-grown cotton, which, as the name indicate, is cotton grown in colours. There is a limit of colours but maybe science will give us more options in the future.

Looking for more information on farming in Turkey? Click here